Faye Benfield

Faye Benfield is a Principal Product Consultant with over 15 years of experience in product management, agile delivery, and digital transformation. Specialising in helping organisations adopt product practices, Faye has a proven track record of embedding product teams, evolving ways of working, and aligning stakeholders to achieve strategic goals.

Faye has held leadership roles, including Head of Product and Delivery at Parkinson’s UK and Head of Product at Comic Relief, where she spearheaded digital transformation initiatives and cultivated effective, people-centred teams. Now at Armakuni, she combines hands-on coaching with practical tools and techniques to help clients navigate the complexities of product engineering, with a focus on balancing human dynamics and practical constraints.

Known for her approachable and values-driven leadership, Faye thrives on fostering environments where trust, collaboration, and psychological safety enable teams to flourish.