Amira Chalbi Neffati
- workshop - Workshops - Day 1
Generative AI Design Thinking Framework
Wednesday 15th October 2025 • 11:30 AM - 1:00 PMIn the last two years, the tech industry has just started tapping into the possibilities provided by AI, and non-tech people, especially, still have much to learn in order to use it consciously. The goal of the Generative AI Design Framework is to reduce complexity and foster the creativity of product teams by providing an easy, gamified, and engaging way to explore the different dimensions of this technology. During the session, we will explore the main dimensions of Generative AI and learn how to use the framework in real-world use cases using a hands-on card-game activity.
About Amira Chalbi Neffati
Amira Chalbi Neffati has a PhD in Human-Computer Interaction and is a UX Researcher with a deep knowledge about Artificial Intelligence and Machine Learning principles and use cases. She has extensive experience in the domain of digital banking and customer engagement applications and services. She is passionate about bridging emerging AI technologies and user-centered approaches into the process of product design and innovation. She strongly advocates for accessibility and inclusiveness to be the core of UX design and research and she has been actively engaged within the UX community in France and the UK.