Caroline Fletcher
- talk
If 98% of CEOs will invest in GenAI: What does that mean for me?
Learn from Caroline" 98% of employees interviewed put up their hands and said, I'm a little bit nervous about this, I don't feel prepared, I'm not sure of the outcomes, I don't know what's going to happen. When we asked those same employees 12 weeks later it had dropped to 12%. So it's really indicative of time, training, process, space to use, space to grow, is really, really critical"
We know that this year, 98% of CEOs will invest in their company’s Generative AI capability, but 66% remain uncertain how to tangibly apply it to their organisation.
In partnership with Adobe, Caroline and the team at EY have conducted extensive research on the topic of Generative AI: seeking to understand how leading CMOs have been practically applying generative AI in their functions. Identifying tangible, understandable and meaningful actions.
Through hours and hours of interviews, directly learning from over 20 first-mover senior marketing leaders around the world they have glimpsed what the future might hold! In this talk we will share what we have learned!
Track Sponsors
Originally presented in the Business Strategy Meets AI: Embrace Change and Unlock Opportunity track
About Caroline Fletcher
With over 20 years of experience, Caroline is a dedicated and energising leader who builds bridges of human understanding between the world’s largest organisations and the people they serve. A Principal Design Researcher at EY Seren in London, Caroline has conducted over 5000+ hours of research for hundreds of clients, listening, immersing, and learning from thousands of people all over the world. A Gen AI optimist, Caroline is passionate about exploring and understanding how organisations approach the challenges and opportunities that Gen AI technology brings through human-centred research and design. She enthusiastically believes that if we ‘fall in love with a problem’, organisations can use Gen AI to innovate far beyond ‘use cases’ and can unlock extraordinary opportunities for customers, teams, and brands.