Martina Hodges-Schell
Founder, Northshore-Studio
TALK
A survival guide to navigating the AI hype cycle: Key things to know for your strategy
We are in the middle of a paradigm shift with AI, which creates incredible opportunity and momentum for innovation. But it’s hard to know where and how exactly to place our bets since we also need to be realistic about what it means to incorporate that innovation into our work. This talk will outline key considerations for successfully integrating AI into your organisation’s strategy.
- Understanding the AI hype cycle: how people and organisations respond to new technology
- What we have already learned from building products with AI
- Evaluating how AI fits into your current organisation
- Where to place strategic bets
- How to support AI to achieve desired results
Friday, 25 October, 14:30
Duration: 30 minutes
Track: Business Strategy Meets AI
About the speaker
Martina works with leaders from pre-seed to trillion-dollar enterprises to develop and mature their product operating model. She helps organisations become more customer-centric and transform their culture, teams and practices to innovate, collaborate and deliver outstanding products and services.
Over twenty-five years, Martina has supported a wide variety of industry-leading Fortune 100 and startup clients in their transformation journey and to launch new products and services. She has led product innovation capabilities and built thriving cross-disciplinary teams for world-class consultancies (Pivotal, Flow, Method), tech leaders (Amazon, Yahoo!) and startups/scaleups (Play.com, Travelmatch).
She co-authored “Communicating the UX Vision” to help teams communicate and collaborate better, coaches start-ups and leaders, and teaches user-centered design at the University of the Arts London.
Martina is a certified equine-assisted leadership coach (Equus Coach®) and a member of the ICF to help you develop and enhance your authentic leadership.
AI for the rest of us is brought to you by Kortensia. Kortensia Ltd is a company registered in England and Wales (Company No.15773675)